
Intro
KASS is a fictional character and digital public friend created for a wounded city. Inspired by human-centered city technology, and Korean urban visuals, she represents care, emotional connection, and companionship within the loneliness of modern life. Rather than being an untouchable idol, KASS is designed as a gentle presence for those who feel lost, tired, or disconnected in the city.
Deliverables:
Art Direction
Content
Branding
Year
/
2026
Client
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Karen Cassal



